Gearest Rain Gear Going - 1966

The Ladies' Home Journal in 1966 gave some groovy advice for your next raincoat! 

The Dolly Varden Gown - 1902

These are showing a revival of the Dolly Varden dress, a style that is named after the character in Charles Dicken's book Barnaby Rudge. These dresses were popular in the 1870's. There was quite a fad, the name shows up in songs, on stage and there is even a trout we still call a Dolly Varden.
Since this is from The Ladies' Home Journal dated 1902, these gowns were a look back. It's too bad these aren't in color since "The term Dolly Varden in dress is generally understood to mean a brightly patterned, usually flowered, dress with a polonaise overskirt gathered up and draped over a separate underskirt.".
These are designed by a Mrs. Ralston and illustrated by Thomas Mitchell Peirce, the same artist who did the bride on the cover.

Summer Hat's for Children - 1902

"Summer Hats for Children. Showing some of the newest shapes." More from the June 1902 issue of The Ladies' Home Journal, with styles for infants, little girls and even one for a "tiny boy". Imagine the work that went into making these, and the work of keeping them on a child's head!

The Midsummer Hat - 1902

Again we have some wonderful designs and illustrations by Katherine Vaughan Holden, this time hats with various shapes and trimmings all perfect for the heat of summer. I'm sure you have yours ready for stepping out!

The All-White Gown from 1902 Ladies' Home Journal

These charming summer frocks are from The Ladies' Home Journal, June, 1902. The design and illustration is by Katherine Vaughan Holden. While I can find several references to her work with The Ladies Home Journal, I haven't found out much about her life. Please share if you know more.
In any case we can appreciate the details in these lovely gowns.