But there is that one thing.."Due to today's conditions we may not be able to send it at once.." But the catalog "Big Style Presentation will be rushed to you.
Just don't count on those dresses.
But most importantly you should expect an "Atomic Change"!
This ad is from 1946 and 'Atomic' anything seemed like a good thing. But I don't think you'd walk down the street in your new dress and Mable would comment "Why just look at your Atomic Change!"
Doesn't she look snappy? The military influence shows in the double breasted suit jacket with crisp collar and cuffs. Plus there is the eagle on her purse. But her bright pink matching hat and bag are set off with that cluster of red (bakelite?) cherries. Fabulous!
"There are always details that date a new Paris frock as belonging to the season just beginning instead of the one coming to an end, and pointed treatments are just such a detail in the new French showings. Almost every designer uses them in some form or other, yet there is no uniformity because the points are used in ways as original as the lines of the dresses themselves. In one frock on this page, the points are a minor detail, used to suggest a higher waistline in an evening gown of stiff silk. In the other frock, pointed effects are the theme of the dress, with pointed seamings, a pointed cape collar and dipping hemline."
"PARIS is creating more and more frocks for daytime of light weigh woolen fabrics, some of them frocks that accompany a coat of the same material to form an ensemble and others that are intended to be worn alone or with a scarf or fur. They are of such light woolen that they overcome the usual objection to woolen frocks in steam-heated American houses, and being so light, they are made in models that are equally attractive made up in silks."
"SUITABILITY to the person who is to wear it and to the occasion when it will be worn is the rule that governs French daytime frocks, so the tailored fashions that form the smartest costumes for daytime include all types. One may have a soft feminine type of tailored, frock with a circular skirt and a bow at the neck and waist, or a frock with crisp pleats, tailored in every detail. Or frocks that compromise by having tailored lines, and soft feminine details."
514-Suggests Two-Piece Mode. Cuts in 36, 38, 40, 42, 44 and 46 bust. 36 bust requires 4 vards of 36-inch material with 3/8 yard of 40-inch contrasting.
490-One-Piece Dress., Cuts in 16 vears, 36, 38, 40, 42, 44 and 46 bust. 36 bust requires 2 7/8 yards of 40-inch material with 3/4 yard of 32- inch contrasting.
469-Youthful design. Cuts in 16, 36, 38, 40 and 42 bust require 2 5/8 yards of 40 inch material with 2 yards of contrasting.
238 Smart Lines. Cuts in 14, 16 years, 36, 38, 40 and 42 bust. 36 bust requires 3 1/8 yards of material.
465 Smart All-Occasion Frock. Cuts in 16 years, 36, 38, 40, 42 and 44 bust. 36 bust requires 2 3/4 yards of 54-inch material with 1/8 yard of 40-inch contrasting.
252-One-Piece with inverted Plaits. Cuts in 16 years, 36, 38, 40, 42 and 44 bust. 36 bust requires 2 3/4 of 54-inch material with 5/8 yard of 36-inch contrasting.
3N58 - Smart, beautifully designed dress of Canton crepe, with inverted plaits stitched part way from the shoulders, and held flat with buttons at the waistline. These plaits open below. Vestee of contrasting color, Canton crepe with silk fagoting, Comes in black or navy blue, with pencil blue trimmings, or dark brown with tan. Sizes 36 to 58 bust; length 50 inches. Postage 14 cents extra price $16.95.
SN38-This attractive morning dress made of fine quality percale, trimmed with solid color linene, matching in color, which forms the slenderizing center-front panel, narrowing at the skirt. This dress comes in blue, lavender and tan. Sizes 36 to 58 bust, length about 52 inches. Postage 5 cents extra; price $1.00.
17NI16-Satisfactory brassiere of flesh-pink brocade, closing invisibly on the left side, with side inserts of elastic webbing to hold it securely over the upper edge of the corset. The bodice top is shaped slightly to fit more easily over the bust. Sizes 38 to 58 bust. Postage 2 cents extra; price 98 cents.
5N40 -When one's housekeeping interests make a dark morning dress a necessity, nothing is so becoming as sturdy Indigo percale in dark blue, with white or gold dots, with bias trimming bands, like design 5N40 on the right. Sizes 36 to 58 bust measure; length 52 inches, Postage 5 cents extra; price $1.19.
